Most of us understand the value of creating a personal brand, and a lot of you readers may have even toyed with the idea of creating content online. The effort is too high for most people though. Take it from me- researching and writing on AI tools every week takes a lot of time. But…what if there was an easier way?
Today, I’m going to talk about this new AI tool called Latte Social, that has made it SO easy to have a presence on Social Media through videos- that YOU could start today by spending a fraction of the time someone starting 6 months ago would have had to.
This tool is already saving me ~1 hr every week that would be spent in editing videos for my YouTube show ‘Dot On Target‘.
The best part? I found it through a random LinkedIn post.
Even if you’re not looking to make short form videos today, I will encourage you to read the entire post because short videos are a mega trend in online marketing today, and relatively few people understand the medium. If you can be one who catches the wave, perhaps by leveraging these new tools- you might just thank me, a year from now.
The biggest marketing ‘time suck’ right now is repurposing your long form content like YouTube videos inton short clips which can be disseminated on social media. This is especially important because Tiktok, Instagram Reels and YouTube shorts are the easiest ways to grow a presence online today.
But what if it there was a better way? Here’s how you can repurpose your long form content into short videos with AI:
Simply upload a video or share it’s YouTube link on ‘Latte Social’. The platform then repurposes it into 5-7 short clips. As per the website- they use “generative AI, machine learning and logic based rules to determine the most engaging parts of the video” and dish out snippets. It even comes up with relevant captions and hashtags you can post online, making the process even easier.
I’ve been using it for a short while, and I was pretty amazed by just how good it was at figuring out which snippets to edit.
Step By Step Guide For Repurposing Videos Into Shorts With AI
- Go to https://app.latte.social/video
- Upload the video you want to repurpose or add it’s YouTube link
- Enter your email id
- Click ‘ Get Started’
The platform might take 30-60 mins to convert the video into short clips- but you’ll eventually get an email with a link from which you can access all the short videos, with captions.
I tried the tool out with this recent podcast episode of Dot On Target and got 6 short video snippets as a result.
I quickly edited the video, added subtitles, tidied up the AI generated caption and uploaded it to YouTube. You can see the final short video here. Took me a fraction of the time it did just 2 days ago, when I hadn’t discovered this tool.
Pretty cool, right?
Anyway- that’s about it for today. Hope you enjoyed it.
If you’re interested in learning more about CHAT GPT-3 (I’m sure you’ve heard about it- you should read this post on my website.
You can also read all the previous issues of this newsletter here.